Jolly Rancher Gummies pouches are pairing with a vibrant new look in three limited-edition packaging featuring designs from boundary-breaking street artists. Artists include Danielle Mastrion from New York, Joe Starkweather from Miami, and Evan Farrell aka KidWiseman from Los Angeles. Inspired locally, the three distinct designs capture the culture of their respective communities.
The debut of the street art packaging is coordinated with murals unveiled in each of the respective cities.
"These larger-than-life murals are bold and out of this world — a perfect representation of the Jolly Rancher brand," says Danielle Ford, Jolly Rancher brand manager. "From packages to murals, seeing bold art inspired by Jolly Rancher Gummies is exciting. The murals and packaging are inspiring, colorful, and full of energy. We hope fans can pick up a bag at their local store and go visit a mural near them."
The new limited-edition Jolly Rancher Gummies feature a mix of flavors including green apple, blue raspberry, cherry, grape and watermelon. The packaging is available nationwide in three distinct designs in 7-ounce and 13-ounce pouches.
Hershey's Jolly Rancher brand partnered with Beautify Earth, a creative agency dedicated to connecting brands and local artists to transform public outdoor spaces through murals, packaging, and digital storytelling. Jolly Rancher worked with the agency to select the three talented street artists whose work is showcased on the limited-edition Jolly Rancher Gummies packaging and the large-scale murals.
You’ll find the three packaging designs in this slideshow gallery along with the artist's background in West-to-East-Coast order.